The function of PR has changed. It’s no longer enough to simply execute communication initiatives. The pressure is on to prove the value, ROI and business impact of your efforts, beyond impressions. Have you altered your process to clearly show your effect on KPIs?
If the answer is, “No”, this webinar is for you. Hear from Sharam Fouladgar-Mercer, co-founder and CEO of AirPR Software, as he introduces Growth PR and details 10 best practices your PR organization can implement to become a data-driven industry leader.
Chief Executive Officer