Tuesday, October 30th at Bluxome Street Winery in San Francisco, CA.
PR has changed. Own it.
Marketing and Communications are converging. Data science and digital media are transforming the way companies tell stories and how they measure success. Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results.
Join us for a one-day conference where we’ll discuss how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave your competition in the dust.
, board member of E*Trade, Saeger served as Executive Vice President, Chief Marketing Officer for Charles Schwab, and as EVP, Marketing for Visa, leading key initiatives through pivotal years for those companies. With over 25 years leading and advising businesses and brands, Saeger has extensive experience in financial services--from payments to banking and brokerage--and in consumer, digital, retail and B2B marketing.
, founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. Cunningham came to Silicon Valley in 1983 to help Steve Jobs launch the Macintosh. Since then, Cunningham has launched a number of new categories including video games, personal computers, desktop publishing, digital imaging, SaaS, very light jets, and clean tech investing over the past 35 years.
, CMO of Symantec, Ty started his career in brand management at Proctor and Gamble and later helped launch and grow Esurance and Hotwire as category disruptors. With a passion for marketing analytics as a way to drive business impact, he found a social gaming company. Later, he became the CMO of SquareTrade (acquired by AllState).
Hear from industry experts like H&R Block, Metromile, Dynamic Signal, Overstock and more.
If you or a friend would like more information about the invite-only event, fill out this form and we will send you an exclusive invitation.